ATP MEDIA & LIVEWIRE SPORT CELEBRATE RECORD SOCIAL MEDIA GROWTH
23 January 2018
ATP Media and LiveWire Sport have celebrated record numbers across Tennis TV’s social media channels in 2017 and will be building on this success for the new tennis season.
Throughout 2017 ATP Media and LiveWire have driven a new and dynamic, video-first approach on social media for Tennis TV, the official live streaming service of the ATP World Tour.
By the end of the 2017 Nitto ATP Finals, the season-ending finale at London’s O2 Arena, Tennis TV added over 500,000 new fans across Facebook, Twitter, Instagram and YouTube ending the year with over 1.2 million followers overall, up 74% year on year.
Total interactions in the same period grew by 357% year on year with the focus on video driving engagement and generating 240 million video views, an increase of 546% on 2016.
The impressive results generated by the video-led approach to fan engagement was featured by Facebook’s series of ‘Success Stories‘ case studies in 2017.
The first phase of the strategy was focused on maximising Tennis TV’s rich video content, which included:
- Near-live clips to drive tune-in
- ATP Archive and live streams to build tournament awareness
- Unrivalled access at ATP tournaments, including behind-the-scenes tours with players, practice sessions and walk-ons
In addition, by supplementing and supporting ATP Media’s dedicated social media team on site at key ATP tournaments, LiveWire Sport has helped deliver:
- Co-ordinated content planning with stakeholders
- Innovative use of Instagram Stories, including player takeovers, helping to promote the tournaments and driving tune-in
- GIFs and animations to increase engagement beyond the tennis audience
- Content targeted to increase interaction with younger demographics
In 2018 the next phase of the strategy will see:
- ATP Media deliver video created for social media to its rights holders to help increase viewership and drive tune-in for broadcast partners
- Further collaboration with the ATP and tournaments to help coordinate content distribution across all social channels
- A continued focus on growing engagement with younger audiences and promotion of the next generation of star players
Stuart Taylor, Digital Director at ATP Media, commented: “Working with LiveWire to develop a coherent social media strategy for Tennis TV has generated some fantastic results. We’re looking forward to the next phase and continuing to develop ATP Media’s social media strategy to drive and engage audiences with the ATP World Tour live product, whether on television, digital or via social media.”
Caroline Cheese, director and co-founder of LiveWire Sport, commented: “This has been an incredibly rewarding project to work on and we are absolutely delighted with the results of our partnership with ATP Media in year one. We are in the initial phase of a long-term strategy, and we’re really excited about what’s still to come.”
ATP MEDIA AND GEARHOUSE BROADCAST TEST 4K AND 1080P HDR TECHNOLOGY AT NITTO ATP FINALS
11 January 2018
- ATP Media, working with Gearhouse Broadcast successfully tested 4K and 1080p HDR production at the 2017 season ending Nitto ATP Finals, London
- Gearhouse Broadcast incorporated Broadcast Wireless Systems’ new Sapphire HEVC ultra-low delay 4K camera link enabling true 4K wireless cameras to be inter-cut with cabled cameras for the first time
- Dolby Atmos was also incorporated into the demonstration at the flagship tennis finale in London
ATP Media, the broadcast arm of the ATP World Tour carried out a live 4K v 1080p HDR test at the Nitto ATP Finals, the season ending finale held in November 2017 at The O2, London. The test was designed to see side-by-side, the two production formats in a live tennis environment, as part of ATP Media’s commitment to trialling the latest technologies to advance its broadcast offering.
The ATP Media and Gearhouse team were able to combine the Sapphire HEVC system seamlessly with the main production, with all the outputs coming from one desk and one Director’s cut. This allowed them to compare their existing 1080i output with 4K SDR, 4K HDR and 1080p HDR. ATP Media were therefore able to see exactly how the formats compare.
ATP Media are now engaging with their rights-holders to gather feedback on when they will be ready to broadcast in 4K or 1080p HDR.
The demonstration room at The O2 was also an opportunity for ATP Media to test Dolby Atmos and compare it to Dolby Digital 5.1. As a globally travelling OB with a big variety of Stadia, the test was designed to understand the challenges of producing in Atmos and to experiment with what a “Tennis Atmos Soundscape” could sound like.
Shane Warden, ATP Media’s Director of Broadcast & Technology said:
“The test was an important step forward for ATP Media and the results showed that 1080p HDR could be a very attractive format for us in tennis that efficiently provides the huge benefits of HDR to our broadcasters and viewers. We’ll need to do further tests to include delivery, and dialogue with our broadcasters around the world will be important in our next steps.”
Dominic Gresset, ATP Media’s Executive Producer added:
“4K might be the best option for a one-off football or cricket match, but covering an ATP World Tour Masters 1000 event with up to four main televised courts has big implications when it comes to producing in 4K. As host broadcasters we have to find the right balance between creating the best possible product with realistic production and delivery budgets, along with the capabilities and requirements of our rights-holders.”
Discussing the performance of the system, Gearhouse Broadcast’s Mathieu Rocton said:
“This is a real game-changer for us as we are now able to offer our clients world class 4K productions including wireless video with low-latency UHD. We look forward to working closely with the team at Broadcast Wireless Systems in order to roll-out this new technology into future productions.”
ATP MEDIA WINS SPORTS MEDIA AWARD AT INTERNATIONAL SPORTS AWARDS
4 December 2017
ATP Media, the broadcast arm of the ATP World Tour has won the International Sports Award for Sports Media of the Year.
The International Sports Awards are voted for by members of the International Sports Chamber of Commerce and participants in the International Sports Convention. The awards celebrate the finest sports work in the world.
ATP Media’s winning submission outlined the Company’s recent major achievements, highlighting all aspects of the Company’s remit: host broadcast and world feed production enhancements, fibre delivery and remote production, VR testing and application, the re-launch of Tennis TV, the launch of ATP Tennis Radio and rights deals across the ATP World Tour.
With a dedicated fibre network having been installed at ATP World Tour Masters 1000 and 500 tournaments, ATP Media has been able to produce and deliver every single main draw singles and doubles match from the Masters 1000s and every singles match from the 500s. Where ATP Media is the host broadcaster at the Masters 1000s and Nitto ATP Finals, a bespoke package of ISO feeds were made available to rights holders.
At the 2016 Nitto ATP Finals in London, ATP Media partnered with Sony to deliver an on-site VR experience for fans on the PlayStation VR platform – the first time the PlayStation VR headset was used outside of gaming. Since then ATP Media and Sony have embarked on further testing and successfully delivered live VR pictures off-site from the Internazionali BNL d’Italia.
ATP Media’s live streaming platform, Tennis TV was re-launched for the 2017 season and saw a 48% rise in subscriptions within the first six months. Showing over 2,000 live matches annually Tennis TV now offers subscribers over 1,000 hours of classic ATP World Tour matches back to 1990.
This year also saw the launch of ATP Tennis Radio. Featuring live bespoke radio commentary, on-site reporting, a weekly podcast featuring the best of the week’s action, interviews and features, the platform offers tennis fans a new way to access a rich variety of content, across numerous digital devices.
The submission also highlighted the first of a series of landmark rights deals with Amazon Prime Video, for the Next Gen ATP Finals, the inaugural men’s 21-and-under showcase, which took place from the 7th-11th November in Milan.
Stuart Watts, Chief Operating Officer at ATP Media said:
“This award is a fantastic win for us as it recognizes success and innovation in every area of our business. ATP Media is a small but dedicated team and we are always looking to add value both for our rights-holders and shareholders. This award is recognition of that work.”
ATP AND ATP MEDIA EXPAND PARTNERSHIP WITH AMAZON PRIME VIDEO TO DELIVER ATP WORLD TOUR TENNIS TO NEW AUDIENCES IN THE U.K. & U.S.
Amazon Prime Members in the U.K. and Republic of Ireland Will Have Access to 37 ATP World Tour Events
Tennis TV, which includes over 2,000 live matches from the ATP World Tour, will be Available on Amazon Channels in the U.S. in 2018
17 November 2017
ATP and ATP Media today announced two new deals with Amazon Prime Video – live and on-demand distribution rights to the ATP World Tour in U.K. and Republic of Ireland, and the availability of Tennis TV on Amazon Channels in the U.S.
ATP World Tour on Amazon Prime Video
Amazon Prime members in the U.K. and Republic of Ireland will have access to 37 ATP World Tour events on Amazon Prime Video in the U.K. and Republic of Ireland from 2019 to 2023. Amazon will have full exclusivity, outside of Tennis TV, to all ATP World Tour Masters 1000s, twelve of each of the 500s and 250s, and the Next Gen ATP Finals. Amazon will also become the ATP’s exclusive third-party pay-TV partner for the season-ending Nitto ATP Finals at The O2 in London, the Queen’s Club Championships, and the Eastbourne International, with the latter two starting in 2018. In addition to live coverage, Prime members will have on-demand access to completed matches, highlights, tournament review shows, press conferences, and additional original content.
Tennis TV on Amazon Channels
Tennis TV, ATP Media’s direct to consumer streaming service, can be subscribed to via Amazon Channels for Prime members in the U.S. on a non-exclusive basis starting in 2018. Subscribers to the Tennis TV service via Amazon Channels will be provided with the ability to watch over 2000 live matches from the ATP World Tour, as well as a wide variety of on-demand content including classic matches and highlights.
These two deals follow the announcement in September that Amazon Prime Video has worldwide streaming rights (excluding China), and the full exclusive video rights in the U.S., outside of Tennis TV, to distribute the Next Gen ATP Finals until the end of 2018. Amazon Prime Video streamed all 16 Next Gen ATP Finals matches during the inaugural men’s 21-and-under showcase, which took place 7-11 November in Milan.
Chris Kermode, ATP Executive Chairman & President, said: “We’re thrilled to work with Amazon across these two agreements, including a landmark U.K. rights deal from 2019, as it marks a pivotal moment in our sport. Our agreement with Amazon allows us to open up a digital space that is only becoming increasingly important in the world of sport & entertainment.”
Mark Webster, CEO ATP Media commented: “To be able to bring a household name and global brand such as Amazon to the world of tennis is hugely exciting and the move from traditional linear TV to an OTT offering shows tennis remains at the cutting-edge of global sports media.”
“Our goal is to deliver compelling content to Prime members,” said Jim DeLorenzo, Head of Sports, Amazon Video. “We are excited to bring our customers in the U.S., U.K., and Ireland more tennis with the ATP World Tour and Tennis TV.”
Stuart Watts, COO ATP Media, added: “The U.K. deal is a first in the U.K. for sports broadcasting on this scale and we are delighted to work with Amazon to provide more coverage than ever of the very best of the ATP World Tour. The synergies between a global brand such as Amazon, the ATP and ATP Media are clear for all to see, making this an exciting development for us.”
TENNIS TV WINS BEST SPORTS PROJECT AT TV SPORTS AWARDS, MONTE-CARLO
24 October 2017
Tennis TV, the ATP World Tour’s official streaming service owned and managed by ATP Media, has won Best Sports Project at the prestigious TV Sports Awards ceremony in Monte-Carlo.
The TV Sports Awards, supported by Sportel, celebrates excellence in the sports media industry, with nominations being decided by a panel of sports industry experts and the eventual winners being voted for by Sportel delegates and members of the wider sports media industry.
Tennis TV streams 2000 tennis matches a year live and on demand and more than 1000 hours of classic ATP World Tour matches to subscribers globally. It was reimagined and relaunched for the 2017 season, targeting streaming devices, smartphones and tablets as well as desktop and laptop users. With a bold new design it delivers a consistent user experience across devices, whatever the size of the screen.
Tennis TV overcame stiff competition to win the Best Sports Project Award, a category open to event, technology and digital projects, with the likes of Sunset & Vine’s Rio Paralympics coverage, Omnigon’s US Open digital platforms, and FIA Formula E’s VR broadcast technology amongst the shortlisted entries.
ATP Media’s winning submission outlined the scope of the project, working with new supplier Deltatre, to design and re-build Tennis TV from the ground up across multiple platforms. The successfully completed brief was to deliver a truly multi-platform video service; create a rich tennis environment that was visually beautiful yet highly usable; and to deliver reliable, HD streaming, payment and editorial tools.
With an increased offering in the number of live matches available, the new Replays element of Tennis TV was equally important, with many subscribers using Tennis TV as a catch-up service. Full match replays are now available indefinitely on all devices and programmable on your own channel.
Other new features include on-demand stats where graphical overlays are available synced in real-time with the video stream; and a library of over 1000 hours of classic ATP World Tour matches from the last 16 years are also available to watch in full.
ATP Media’s ambition was to deliver the best possible product for tennis, making virtually every ATP match available, and setting a new benchmark for OTT sports services.
Stuart Taylor, Digital Director at ATP Media said,
“This award is fantastic recognition of a huge team effort over the last year to create and run this project – thanks to the hard work and determination of our ATP Media team, management and our partners who help support Tennis TV”.
ATP AND ATP MEDIA PARTNER WITH AMAZON PRIME VIDEO TO DELIVER GLOBAL COVERAGE OF THE NEXT GEN ATP FINALS
21 September 2017
ATP and ATP Media today announced that Amazon Prime Video is now an official streaming partner of the ATP World Tour. The new deal covers the worldwide distribution of the Next Gen ATP Finals through Amazon Prime Video.
Starting in 2017, Amazon will have worldwide OTT rights (excluding China), and the full exclusive rights in the U.S., to distribute the Next Gen ATP Finals, outside of ATP’s OTT channel, Tennis TV. This new event, held in partnership with the Italian Tennis Federation and the Italian National Olympic Committee, takes place from 7-11 November in Milan and will showcase the very best men’s tennis players aged 21-and-Under, as well as introducing many new innovations to the game.
The deal, which expires at the end of 2018, includes a commitment from Amazon to show all Next Gen ATP Finals matches produced by ATP Media. ATP has also produced three documentaries that will air on Amazon Prime Video. The documentaries take fans behind the scenes, tracking many of the #NextGenATP players as they battle to make the cut for the inaugural event later this year. As well as giving fans unique access, the documentaries also feature exclusive interviews with some of today’s top players, who offer their insights into the future stars of the sport.
This deal will provide an international reach for this new and innovative tournament providing a global audience for the tennis stars of the future.
Chris Kermode, ATP Executive Chairman & President, said: “Innovation is at the heart of everything we’re doing with the Next Gen ATP Finals, and the way in which we present and broadcast the event is central to that. Our agreement with Amazon will give this year’s inaugural tournament in Milan an international reach in a digital space that is only becoming increasingly important in the world of sport & entertainment.”
“We know live sports attracts a passionate fan base, many of whom are Prime members,” said Greg Hart, Vice President of Amazon Video. “We are thrilled ATP has awarded distribution rights to Amazon, showing their commitment to streaming live sports.”
Stuart Watts, COO ATP Media, added: “The synergies between a global brand such as Amazon and the future of our sport being showcased at the Next Gen ATP Finals are clear for all to see. This is an exciting deal that will not only bring great coverage for the Next Gen ATP Finals but will also offer a huge boost to the global reach of tennis.”
ATP & ATP MEDIA LAUNCH ATP TENNIS RADIO, A FREE-TO-AIR DIGITAL AUDIO PLATFORM FOR THE ATP WORLD TOUR
25 July 2017
The ATP and ATP Media, the broadcast arm of the ATP World Tour, today jointly announce the launch of their own digital radio channel, ATP Tennis Radio – a live, free-to-air audio platform for tennis fans to enjoy worldwide. The bespoke, 24/7 digital radio offering is hosted by Gigi Salmon, joined by a team of some of the most globally acclaimed tennis commentators and experts.
Having successfully soft-launched at the Monte-Carlo Rolex Masters earlier this year, ATP Tennis Radio will feature live coverage and bespoke radio commentary from the upcoming Coupe Rogers in Montreal. It will also broadcast all the ATP World Tour Masters 1000 tournaments, the Next Gen ATP Finals and the Nitto ATP Finals, as well as the singles finals from the ATP World Tour 500 tournaments (including the upcoming German Tennis Championships and the Citi Open in Washington D.C.).
Available 24 hours a day, 365 days a year; ATP Tennis Radio is easily accessible through TuneIn Radio’s website, mobile and car apps, ATPWorldTour.com and individual tournament websites as well as 200 connected devices such as Sonos, Amazon Echo and Google Home. ATP Tennis Radio’s digital availability on an array of devices means it is available to listeners wherever they may be – on the move via a mobile phone, in the car or at home.
ATP Tennis Radio provides listeners with an all-encompassing audio experience that includes on-site reporting, player interviews, special features, highlights and regular news bulletins. A weekly Monday podcast featuring exclusive interviews, features and the best of the week’s action is available to stream or download from the iTunes store, Apple podcast app and the TuneIn Radio website and mobile apps (available on IOS and Android devices).
With ATP Media’s television coverage of the ATP World Tour being consumed by 195 territories worldwide, ATP Tennis Radio enables the ATP World Tour to become even more accessible than ever before.
As the reach of digital radio is reportedly increasing globally by 16% year on year and with the US experiencing 170 million online audio listeners every week, ATP Media’s newest digital offering is expected to significantly build on the 1 billion annual global audience the ATP World Tour currently receives.
Stuart Watts, ATP Media Chief Operating Officer, commented: “The launch of ATP Tennis Radio is another major step in making the ATP World Tour the most innovative sports broadcast offering in the world. With live radio making up 74% of all audio consumption now is the perfect time to introduce this new digital audio offering to our broadcast operation, ensuring it is available on the latest and most popular mobile and connected devices. Not only will ATP Tennis Radio make the ATP World Tour even more accessible for our current audiences, but it will allow us to promote the ATP World Tour through a completely new broadcast medium and further broaden its appeal across new, younger audiences.”
ATP MEDIA AND IMG CREATE NEW REMOTE PRODUCTION PARTNERSHIP
Partnership will see more ATP men’s singles matches produced than ever before
19 June 2017
ATP Media, the broadcast arm of the ATP World Tour, today announced the launch of a new remote production venture in partnership with IMG Studios in London that has revolutionised the production across the ATP World Tour 500 tennis tournaments. The new delivery and production model has significantly enhanced the coverage of the ATP World Tour 500 tournaments, providing broadcasters with the ability to air matches with unprecedented flexibility. For the first time, all singles matches from the ATP World Tour 500s are now being produced, resulting in more than 400 matches being made available to broadcasters.
To deliver this next-generation remote production capability, ATP Media has embarked on connecting the ATP World Tour 500 venues to its global media fibre network, providing a direct link to IMG Studios from tournament locations globally. Significant upgrades in bandwidth and fibre connectivity through ATP Media’s own dedicated GTT network allows all court and ISO feeds to be delivered from the on-site domestic broadcaster to IMG Studios where a fully produced World Feed including commentary and graphics is created. The result is a greatly enhanced World Feed that includes action from all produced courts, not just the main court. International broadcasters are then able to access the World Feed via the network or satellite, as well as additional court feeds on the network.
News edits, highlights and other features are also produced remotely at IMG Studios with access to a dedicated delivery line for ENG material including player interviews. Viewers globally will experience high quality centre court tennis coverage and a minimum of three cameras’ coverage from additional courts.
This new ATP Media production model enables the global production of men’s singles tennis matches from the ATP World Tour 500 tournaments to grow from 286 matches produced in 2016 to 435 matches in 2017.
June, which is always a busy and exciting month in the tennis calendar, will see the production model used to deliver a number of internationally renowned tournaments including the Aegon Championships in London, UK and the Gerry Weber Open in Halle, Germany, which occur simultaneously this week.
Dominic Gresset, ATP Media Executive Producer, commented: “At ATP Media we strive to be ahead of the curve and constantly challenge ourselves to evolve tennis production, making it more accessible and entertaining for a global audience. These developments in our production and delivery methods allow us to distribute more matches than ever before, with up to four court feeds from some ATP World Tour 500 tournament locations, such as Rio de Janeiro, Acapulco and Washington, in addition to the World Feed. This new way of working enables us to deliver an enhanced broadcast product, whilst at the same time reducing operational costs. With a consistent, high specification work space and 24-hour support at IMG Studios, we’re able to produce market leading live tennis coverage for our global broadcast partners.”
David Shield, SVP IMG Studios, commented: “We are delighted to be working with Dominic and the production team from ATP Media on this innovative workflow solution. Federations and broadcasters are looking for ways to reduce the size of on-site operations by using remote production. Our extensive connectivity, modern workspace and built-in technical resilience make IMG Studios the ideal partner. “
ATP MEDIA WIN OVERALL BROADCAST PRODUCTION AWARD, TVB AWARDS 2017
8 June 2017
ATP Media, the broadcast arm of the ATP World Tour, has won the Overall Broadcast Production Award at the 2017 TVB Awards on Wednesday evening (8 June).
The TVB Awards, held every year, celebrate success and innovation in the broadcasting industry, with all award entries demonstrating an ability to push the boundaries in the production, management, and delivery of today’s media content.
ATP Media, which boasts unrivalled access and expertise in broadcast production, offers 75 broadcasters across 195 territories a comprehensive, end to end and broadcast-focussed solution spanning 23 tennis tournaments from the ATP Masters 1000s, ATP World Tour 500s and the ATP end of season finals at the 02 in London.
ATP Media overcame stiff competition to win the Overall Broadcast Production Award – including Shine TV and Canon (The Hunted); Riedel Communications (Big Brother VIP); Insight TV and Xtreme Video (Inside Masters of Dirt); and Dejero and Pilgrim Media Group (The Runner).
ATP Media’s winning submission highlighted the company’s commitment to providing added value to broadcast partners through expertise, innovation and investment.
This includes offering broadcasters more live coverage than ever before, with over 2,000 hours of ATP World Tour content being generated annually. Rights holders also have access to a bespoke package of ISO feeds including a press conference feed as well as live practice court and commentary booth cameras – essentially enabling a remote broadcaster’s commentary team to have a ‘window’ to the court as if they were there.
Delivering all this content has been made possible by the company’s commitment to installing it’s own dedicated global fibre network to 22 tournament venues across the globe. This allows delivery of footage from all courts as separate feeds, the world feed plus the numerous additional feeds.
Furthermore, the ATP Media Broadcast Portal also delivers hundreds of hours of content including ENG material, live venue cameras, a tournament highlights show, a weekly magazine show, as well as live news from each tournament, contact information and documentation relating to each event, direct to broadcasters and news agencies.
Stuart Watts, Chief Operating Officer at ATP Media, said:
“This award is deserved recognition for the strides we have made in our digital content offer, and is the end result of a huge team effort. We work with some of the best suppliers and freelancers in the industry, who are also a key part of our success. Our ambition is to continue to offer our broadcast partners around the world the very best tennis coverage, which means constantly innovating, challenging the status quo, with our viewers the ultimate beneficiaries.”
As part of the award submission, broadcasters from around the world – including ESPN International, Tennis Channel and Gaora – also shared their positive experiences of working with the company.
ATP MEDIA BREAKS NEW GROUND WITH INNOVATIVE NEW DIGITAL ARCHIVE OFFERING
Broadcaster service now offering 1,100 matches from the ATP World Tour
18 April, 2017
ATP Media, the broadcast arm of the ATP World Tour, today announced the launch of the pioneering ATP World Tour Archive. Now available to further enhance and promote the live programme offering of ATP Media’s broadcast partners, the comprehensive and unique portfolio of tennis archive footage is also accessible on a use-by-use basis to independent production companies and sponsors.
Setting the benchmark for global sports broadcast, ATP Media provides centralised exploitation, production and global delivery from 23 ATP World Tour events. The digital archive, which has undergone a series of technical and operational developments, is one of a number of innovations being offered to broadcasters to evolve ATP World Tour coverage worldwide.
Market leading functionality such as a new ‘fuel gauge’ style credit system allows broadcasters to use a select amount of archive footage for free, while clearly seeing how much credit remains. An improved design makes the digital archive mobile responsive, with an easy-to-use grid layout for search results forming part of the enhancements.
The upgraded new platform now makes available over 1,100 matches and 2,500 hours of match content – including all available semi-finals and finals from the ATP World Tour Masters 1000 Series, round robin matches from the season ending ATP Finals and other significant matches from the past 27 years. Recently added matches from the 1990’s includes such tennis legends as Bjorn Borg, Boris Becker, Stefan Edberg, Pete Sampras and Andre Agassi.
Providing a more streamlined experience, all matches are fully logged enabling users to search by shot or sponsor. Historical tournament draws with match results are also available to help understand the path a player took to get to a particular Final.
Registered users are also offered a unique offline editing feature. Low resolution MP4 downloads of full assets (with BITC and a watermark) can be accessed to allow rough editing before users are charged for the content that they know they want to licence. Improvements to the service also mean that rapid clip downloads are now available in three formats (original format high resolution, web optimised and ProRes).
In addition to offering footage from some of the most famous matches in the history of tennis, the ATP World Tour Archive also includes non-match action – including ENG ISO, practice sessions and player interviews. Supporting footage can also be accessed in the form of city scenics from ATP World Tour locations, such as Monte Carlo’s Casino Square and Rome’s Colosseum, as well as tournament scenics, features, ISO melts and ATP Media’s signature end of set and match rollouts.
Stuart Watts, ATP Media Chief Operating Officer, commented: “At ATP Media, we constantly challenge ourselves to innovate and stay ahead of the curve and the launch of the enhanced ATP World Tour Archive is testament to this. The site makes content instantly available to those seeking the best moments from the ATP World Tour Masters 1000s and ATP Finals. We’re proud to offer this additional service to our broadcasters and are excited to see how rights holders will use it to enhance our global product. Our huge library of content, showcasing the world’s best players going back to the inception of the ATP World Tour, will enable us to protect and enhance the heritage of the Tour whilst it constantly evolves in the process.”
The ATP World Tour archives, from ATP Media can be accessed at atpworldtourarchive.com.
FIRST FOR REAL-TIME BIOMETRIC DATA AT THE BNP PARIBAS OPEN, INDIAN WELLS TENNIS GARDEN
22 March, 2017
The ATP and ATP Media today announced that in partnership with Sports Data Labs (SDL) they have successfully completed an experimental trial of real-time, medical grade, Biometric sensors at the BNP Paribas Open, Indian Wells.
“These are very early days in this field, and this ground-breaking trial focussed on using a variety of third party, high resolution, medical grade sensors on an elite athlete at a tournament to wirelessly transmit real time Biomechanical and Biometric data directly to a single platform, achieving something that has never been done before,” said Shane Warden, Director of Broadcast and Technology, ATP Media. “Basic biometric and biomechanical data acquisition is not new, but this test proves in an intensely radio frequency hostile environment that high resolution, medical grade measurements can be transmitted wirelessly to a device agnostic system that will process insights in real time. From this test, we can begin the next stage of development of both the platform and next generation sensors through consultation with Players and their Teams.”
The SDL platform has been developed utilizing its team’s extensive experience building complex and scalable technology platforms, and is unique in its ability to integrate directly with medical grade sensors and bypassing their native software.
“We are excited to be supporting ATP Media and the ATP on their pioneering initiatives to unlock the value of biometric and biomechanical data for all stakeholders within the ATP tennis ecosystem,” said Mark Gorski, CEO of Sports Data Labs. “Advancements in data technologies are outpacing sports organizations’ ability to use them. Our agnostic and open approach allows organizations to adopt the best technology at any given time and seamlessly work with multiple third-party sensors through a single application.”
“As part of our Big Data initiative in conjunction with the ATP, we believe the combination of Biometrics and Biomechanics with our other data such as Hawkeye ball and player tracking all synchronised with our video creates the tremendous potential for unique and far reaching services for Players across Development and Performance as well as enhancing the drama of our Broadcast,” said Stuart Watts COO ATP Media.
ATP and ATP Media will now undertake a consultative process with Players and their Teams with the aim of developing a common set of measurements and derived insights that ultimately lead to optimised medical grade sensors that could lead to standardisation of measured biometric data in Sports.
“This was an important first step to take with Sports Data Labs,” said Chris Kermode, ATP Executive Chairman & President. “While we are still in an early developmental stage, we look forward to making further strides in this exciting area which has the potential to benefit player training and performance, as well as enriching the fan experience through enhanced data.”